May 21, 2026 - The Navigator Company is accelerating the expansion of its tissue business in international markets through a strategic partnership with Procter & Gamble (P&G), one of the world's leading consumer goods companies.
Following the partnership's initial focus on developing kitchen paper products associated with the Flash brand in the United Kingdom — a widely recognized brand in the cleaning segment — the collaboration is now being expanded to additional markets, including Spain and France, where the products will be marketed under the established brands Don Limpio and Mr. Propre. This development reinforces Navigator's strategy to grow in higher-value segments through high-quality branded solutions.
In a press release, The Navigator Company said, "The partnership combines P&G's globally recognized brands with Navigator's industrial capabilities, operational excellence, innovation expertise, and strong sustainability credentials. It also enables the development and commercialization of high-quality tissue products tailored to the daily needs of families, including multi-purpose rolls and kitchen paper designed for performance, convenience, and efficiency.
"From a strategic standpoint, this initiative supports Navigator's shift toward a more differentiated, higher value-added offering, reinforcing the company's value proposition to its retail partners by combining strong brand recognition with consistent product quality," the company added.
Based in Portugal, The Navigator Company is an integrated producer of forestry, pulp, paper, tissue, sustainable packaging solutions, and bioenergy.
SOURCE: The Navigator Company