Adam Frey
Feb. 17, 2026 - Wausau Coated Products recently announced the promotion of Adam Frey to Executive Vice President of Sales & Marketing.
Frey has been with Wausau Coated Products for 13 years, beginning as a Sales Representative and most recently serving as Vice President of Converter Direct Sales.
Known for a thoughtful and creative approach to advancing the company's mission, Frey brings positive energy and deep respect for colleagues to every endeavor.
"Adam has played a pivotal role in shaping our success," said Ben Reif, President of Wausau Coated Products. "His ability to combine strategic vision with a people first mindset makes this promotion well deserved. We are excited to see the continued impact Adam will have in this expanded role."
"Like any business, we're navigating adversity while being blessed with many opportunities," Frey said. "My priorities are clear: develop our future leaders, serve our customers in everything we do, and create an environment that empowers our people to grow this company."
Wausau Coated Products delivers premium adhesive-based products through distribution facilities across the U.S. and Mexico, and channels throughout the Americas, the Caribbean, New Zealand, and Australia. As a global resource for stocked and custom-engineered label solutions, Wausau Coated serves diverse industries with precision and quality.
SOURCE: Wausau Coated Products, Inc.