Carbon IQ allows customers to estimate packaging-related impacts such as carbon footprint, eco-cost, and energy demand, and compare material and design alternatives using a simplified life cycle assessment (LCA) approach.
Sept. 3, 2025 - Zeus Packaging has today launched Zeus Sustain Carbon IQ, its first customer-facing digital platform designed to help businesses better understand, compare, and manage the environmental and economic impact of their packaging choices.
Offered as part of the company's expanding Zeus Sustain initiative, Carbon IQ allows customers to estimate packaging-related impacts such as carbon footprint, eco-cost, and energy demand, and compare material and design alternatives using a simplified life cycle assessment (LCA) approach.
Carbon IQ functions as a carbon mapping software, designed to map emissions across the packaging value chain and offer intelligent insights into potential carbon reduction opportunities through discussion with Zeus's packaging teams. It includes visibility into Scope 3 emissions, allowing customers to understand the upstream and downstream impact of their packaging decisions.
Developed in collaboration with sustainability software experts Nutritics, Carbon IQ draws on leading environmental data sources including IDEMAT and reflects packaging characteristics across key life cycle stages. Product data is refreshed annually to ensure insights remain up to date.
"Carbon IQ gives our teams and our customers greater visibility into packaging performance," said Declan Breen, Head of Sustainability at Zeus Packaging. "It supports more informed, measurable choices by bringing environmental data directly into packaging conversations. It has been designed to assist our customers & suppliers in reducing scope 3 emissions."
Keith Ockenden, CEO of Zeus Packaging, added, "With the ever-increasing impact of Packaging Regulation, particularly the impact of EPR on costs across our industry, it is essential that businesses are able to navigate alternative packaging solutions that mitigate the impact of packaging tax, provide an understanding of how they can cut emissions, but also sensibly evaluate the economics."
Carbon IQ is now live across Zeus' operations in the UK, Ireland, and continental Europe, and is being used internally by procurement and sales teams, as well as externally with customers, to help identify footprint hotspots and support progress toward broader Scope 3 emission reduction goals.
UK-based Zeus Packaging is a leading provider of sustainable packaging solutions serving in 38 countries and with 61 locations.
SOURCE: Zeus Packaging