Nov. 16, 2023 - The team at Georgia-Pacific's Broadway facility in Green Bay, Wisconsin, recently signed and raised the last major structural beam for the $550 million Brawny® project. Construction began in July 2022 and is expected to be completed in 2024.
At the center of the investment, is a new paper machine using through-air-dried (TAD) technology. A TAD machine utilizes the process where hot air is passed through the paper web to dry it, resulting in improved softness and absorbency. The new TAD machine will produce thousands of tons of paper that will be converted into millions of cases of Brawny paper towels and other premium private-label brands.
The Green Bay Broadway mill currently operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins, and facial tissue for retail and away-from-home use. This investment will significantly enhance the company's retail consumer tissue and towel business.
To continue the facilities' sustainable reuse of stormwater in the paper-making process, the infrastructure has been extended by 10,000 feet. The entire Brawny project is massive! It spans approximately 600,000 square feet.
"This truly is an investment in our customers and consumers who value the quality of our products," said Christian Fischer, Georgia-Pacific president and CEO. "We appreciate the local community, Brown County, state officials, and all of our employees' hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long term."
The project will create at least 100 new jobs in addition to the mill's 850 current employees. The company currently operates five facilities in the state of Wisconsin.
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.
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