April 20, 2021 - Graphic Packaging International announced the launch of its ProducePack™ Punnet, an innovative paperboard alternative to plastic punnet trays for fresh fruit and vegetables. This new product, available for all commonly used punnet sizes, is fully recyclable and reduces plastic by up to 100 percent, depending on application.
As a result of the pandemic, consumers now place significantly more value on food safety and hygiene and see sustainability as increasingly important as we emerge from the crisis, according to a recent McKinsey survey1. ProducePack Punnet offers growers and retailers the opportunity to cater to increased consumer demand for hygiene while also prioritizing sustainability.
Designed with optimum operational efficiency in mind, ProducePack Punnet can be top-sealed at speeds equivalent to traditional plastic punnets. The sustainable solution works with existing machinery and tooling for plastic trays, meaning that minimal investment is required for packers looking to make the switch to paperboard.
For brands and retailers, the pack has been proven to offer equivalent shelf life to plastic for certain produce items while reducing the potential for food waste. A range of board and barrier options is available, which have all been selected to ensure the package remains robust in cold storage and throughout the supply chain.
ProducePack Punnet can be supplied formed or flat, the latter offering CO2 reductions in transit due to higher punnet tray volume per truckload.
"ProducePack Punnet delivers a 90 percent reduction in plastic when compared to polypropylene or polyester trays, and a 100 percent reduction if a barrier coating is not necessary for the application," said Elodie Bugnicourt, sustainability manager at Graphic Packaging International. "It is expected to provide carbon footprint reduction versus standard fossil plastic trays and a much greater circularity with an average paperboard recycling rate of more than double that of plastics, on average, in most countries."
In line with Graphic Packaging's Design for the Environment (DfE) approach, its features can be customized to suit various markets and potential applications. From tomatoes to berries and more, the unique solution ensures sustainability is at the forefront at each stage of the manufacturing process. ProducePack Punnet can also be graphically printed to maximize branding opportunities without the need for additional labelling.
1 McKinsey, Sustainability in Packaging, Inside the Minds of Global Consumers, 2020.
Graphic Packaging International is a leading provider of sustainable paper-based packaging solutions for a wide variety of products to food, beverage, foodservice, and other consumer products companies. The company operates on a global basis, is one of the largest producers of folding cartons and paper-based foodservice products in the United States, and holds leading market positions in coated recycled paperboard, coated unbleached kraft paperboard and solid bleached sulfate paperboard. To learn more, visit: www.graphicpkg.com.
SOURCE: Graphic Packaging International
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