Sustana Fiber Joins New Consortium to Promote Global Recycling in Self-Adhesive Label Industry

CELAB is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products.

Jan. 20, 2021 - Sustana Fiber announced that it has joined companies from around the world in the creation of a new Consortium — CELAB: Toward a Circular Economy for Labels.

CELAB is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

"Circular economy and sustainability is at the core of our business and through the commitment of CELAB and industry partners, this consortium demonstrates the collaboration and partnership the industry needs to support circularity," said Renée Yardley, Sr. VP Sales and Marketing at Sustana Group. "We are looking forward to working together to support the supply chain and environmental solutions together to create circularity in the label industry."

Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB, noted, "Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry's value chain."

CELAB includes a Global Steering Committee and regional Branches in Europe and North America, with plans to expand to other regions in the future. The regional Branches are designed to address the wide variance in production processes and recycling capability in different markets. Work streams are organized to address various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public.

For additional information on CELAB and its activities, visit: www.celabglobal.org.

Sustana Fiber, a leading producer of FSC-certified, recycled fibers, uses highly automated proprietary processes to turn recovered paper material into high quality recycled fiber for use in printing papers, tissue, formed molded fiber packaging, and in addition, fiber compliant with FDA standards for foodservice packaging. To learn more, visit: www.sustanafiber.com.

SOURCE: Sustana Fiber