PaperAge Magazine

WestRock Honored for Outstanding Merchandising Achievement

WestRock - Colgate point-of-sale display The OMAs celebrate merchandising and design excellence in the retail space. They are presented by SHOP! Association.

June 30, 2020 - WestRock Company announced that it received 19 awards at this year's Outstanding Merchandising Achievement (OMA) Awards — the most of any entrant — including the distinguished Creative Award.

The OMAs celebrate merchandising and design excellence in the retail space. They are presented by SHOP! Association, a global non-profit trade association dedicated to enhancing retail environments and experiences.

WestRock won the distinguished Creative Award for a permanent display for a large personal care consumer goods company that was launching a new shaving product designed specifically for women. The WestRock-designed display reinforced the company's brand messaging with elements of playfulness and humor.

"As consumer shopping preferences evolve and the retail environment becomes more competitive, retailers need to find more ways to engage shoppers and convert them to buyers," said Rick Parris, senior vice president, Merchandising Displays at WestRock.

"WestRock's retail expertise across a variety of channels and in numerous industries allows us to leverage our scale and drive differentiated value for our customers. Congratulations to our talented Merchandising Displays team for creating innovative displays that help connect people to products."

In addition to the Creative Award, WestRock earned two Gold Awards, three Silver Awards and 13 Bronze Awards.

Award highlights include:

  • SmileDirectClub™ In-line Portfolio Display @ Walmart
  • GOLD - Healthcare, Permanent
  • Native Bathtub Endcap for Proctor & Gamble
  • SILVER - Mass Merchandise, Semi-Permanent
  • Colgate® Target Optic White® Advanced Endcap for Colgate-Palmolive
  • BRONZE - Hair Care and Skin Care, Temporary

WestRock partners with its customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock's 45,000 team members support customers around the world from more than 300 operating and business locations spanning North America, South America, Europe, Asia and Australia. For further information, visit:

SOURCE: WestRock Company