PaperAge Magazine

Attention to Packaging Can Elevate Ecommerce Sales

By Shalu Jain

ecommerce packaging A recent report by Dotcom Distribution reveals that 60% of the respondents said they shared the image of product on their social networks when they thought its appearance was nice.

July 19, 2016 - A lot of ecommerce site owners believe the products they are selling are the most crucial aspect of their business. It may be part of the reason they don't give much thought to the packaging design. But is it really the truth? Is that what customers think?

A recent report by Dotcom Distribution reveals that 60% of the respondents said they shared the image of product on their social networks when they thought its appearance was nice. Do you realize what that means?

It means that the majority of ecommerce shoppers might help you get new leads for the same or similar products—provided they liked the way your product looks. This fondness can be a massive boost to sales and profits. Your customers can be transformed into brand ambassadors on social media.

Dotcom's 2015 eCommerce Packaging Study, Unwrapping the Customer Experience, focuses largely on delivery-packaging strategies of ecommerce sites. It highlights the importance of product packaging in this new age of ecommerce. How your products come across to customers is a major factor in whether they'll spread the word about your company or not. And packaging is largely associated with brand perception.

Package design for ecommerce holds as much importance as the product itself because improper packaging can damage brand value. Here's an example: Suppose your customer purchased something from an ecommerce store, but before it reached the customer, the box was torn or inadvertently opened due to improper packaging. Think about how that disappointment would diminish your brand's value with the customer.

The full story is available at Packaging Digest's website: www.packagingdigest.com.

SOURCE: Packaging Digest