PaperAge Magazine

Best Buy Joins Campaign to Improve Package Recycling

I Want To Be Recycled campaign The I Want To Be Recycled campaign is designed to educate and engage people to understand the how, what, where and why of recycling.

July 7, 2016 (Recycling Today) - The I Want To Be Recycled campaign, a national initiative between Keep America Beautiful, Stamford, Connecticut, and the Ad Council, with offices in New York City and in Washington, have announced a new partnership with Best Buy, Richfield, Minnesota, designed to remind consumers to recycle shipping and product packaging during the winter holiday season.

The initiative will include customized packaging design that emblazons "I Want To Be A Pizza Box. Recycle Me." on all orders shipped from BestBuy.com and drives consumers to learn how to properly recycle at www.IWantToBeRecycled.org. The boxes that incorporate this messaging will be used to ship Best Buy products nationwide starting in November 2016. Best Buy also will promote this partnership with Keep America Beautiful across social channels upon launch.

The I Want To Be Recycled campaign is designed to educate and engage people to understand the how, what, where and why of recycling, demonstrating in an array of ways and through varied platforms that individuals can “Give Your Garbage Another Life.” Since the July 2013 launch, the campaign has received more than $129 million in donated media support, attracted almost 4 million visitors to www.IWantToBeRecycled.org, and been seen or heard by nearly 40 percent of the U.S. population, the partners say.

The full full story is available at: RecyclingToday.com.

SOURCE: RecyclingToday.com