Appleton Coated Earns Green Master Award for Fifth Consecutive Year

"It is clear that Appleton Coated has embraced sustainability, and has integrated the idea into all facets of their business." – Tom Eggert, Executive Director, Wisconsin Sustainable Business Council.

Jan 12, 2016 - For the fifth year in a row, Appleton Coated has earned the designation of “Green Master” through the Green Masters Program of the Wisconsin Sustainable Business Council. Company representatives were honored at the Wisconsin Sustainable Business Council Conference on Dec. 4 for attaining the highest tier achievable in the program.

“It is clear that Appleton Coated has embraced sustainability, and has integrated the idea into all facets of their business," praised Tom Eggert, executive director of the Wisconsin Sustainable Business Council.

Contributing to its 2015 Green Master Award, Appleton Coated has expanded its product offering to include more items made with high levels of post-consumer recycled fiber (PCRF) and more items made with Green-e® certified green power through its purchase of renewable energy credits (recs).

Jenni Birkholz, senior marketing specialist for sustainability, explains, “At Appleton Coated we are committed to continual improvement of our environmental impact. Responsible sourcing, high PCRF products, and renewable energy are key touchpoints. For our customers, our products and practices support their sustainability efforts in environmental compliance, supply chain, and in their printed materials.

“Employee involvement is another key area for us, driving awareness, involvement, and improvement across our organization,” Birkholz added

As a Green Master, Appleton Coated's performance was evaluated using nine sustainability areas: energy, carbon and other emissions, water, waste management, transportation, supply chain, community and educational outreach, workforce, and governance. Only the top 20 percent of participating companies achieve the highest “Green Master” designation.

2015 Sustainability Achievements by Appleton Coated:

  • Recognized in 2015 by the World Wildlife Fund (WWF) for its environmental transparency by participating in the WWF Environmental Paper Company Index (EPCI) which recognizes transparency and continual improvement of participants.
  • 8 year Environmental Protection Agency (EPA) SmartWay® Transport Partner and 2015 SmartWay Excellence Award Winner. Since 2010, 99 percent of outbound freight leaving Appleton Coated is shipped with partner carriers that have the EPA's SmartWay designation — an industry benchmark.
  • Member of the EPA Green Power Partnership® since 2011 and named to the National Top 100 for 2015.
  • One of only seven Green Tier II companies recognized by the Wisconsin Department of Natural Resources as having exceptional environmental management systems in place.

To learn more about the Green Masters Program, please visit:

Appleton Coated is a manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Utopia® and other brand names. The company's products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. To learn more, please visit

SOURCE: Appleton Coated