YouGov Poll Reveals Consumers Prefer Cardboard Packaging for Their Deliveries
British shoppers prefer to see their purchases packed in cardboard because it offers better protection than polystyrene for goods in transit, as well as being the easiest material to recycle.
Sept. 23, 2015 - British shoppers* prefer to see their purchases packed in cardboard
because it offers better protection than polystyrene for goods in transit, as
well as being the easiest material to recycle, according to latest research
commissioned by the Confederation of Paper Industries (CPI).
This boost for the Corrugated Packaging Industry is from a nationwide
survey conducted online by YouGov** which found that out of 2,030
respondents who have goods delivered to them, 40% thought that
cardboard offered the best solution for their purchases to reach them in
pristine condition, while 37% opted for polystyrene and 7% chose plastic.
Significant support for cardboard packaging from shoppers surveyed came
from all cross-sections of society, according to the findings from YouGov.
London and Scotland scored the highest approval rating regionally with
45% and 46% respectively favouring cardboard's protective qualities against
other packaging materials.
Consumers were also asked which, if any, packaging material is easiest to
recycle after receiving the product. Cardboard and paper came out on top
with the backing of a huge 85% of respondents (55% and 30% respectively)
against just 7% for plastic and 1% for polystyrene.
CPI's Director of Packaging Affairs, Andy Barnetson, believes that while the result of the recycling question was
broadly in line with what the industry expected, the findings for the best product protection in transit should be
an eye-opener for online retailers and make them think again about the choice of packaging in their supply chains.
"This latest survey indicating that consumers rate cardboard as the best protection for goods in transit
is a really good result for the Corrugated Industry. We may not be far ahead but the fact is that we are ahead — in
the area where polystyrene has always previously been seen to lead. It's another poll that suggests cardboard
packaging improves customer satisfaction with their purchases," said Barnetson.
“I'm not surprised at the level of consumer support for ease of recycling. Awareness of the benefits of recycling
cardboard is generally on the increase. Some councils are including corrugated in their kerbside collections from
households. Alternatively, in most towns, there are civic amenity sites and recycling facilities at supermarkets
where people can take their recyclable material."
This YouGov poll of shoppers who have goods delivered to them backs up earlier research which indicated paperbased
packaging materials have a positive influence on consumers' purchasing decisions in-store as well.
Corrugated's renowned environmental credentials — it's the most recycled material in the packaging industry — and
protective qualities are boosting its appeal, making it a vital logistics partner in the 21st Century supply chain.
The bottom line is that shoppers and retailers are recognising that corrugated's flexibility and qualities in terms of
sustainability, hygiene, logistics and protection, give it a significant edge over alternative forms of packaging.
*The sample for this question (Q2) is all GB adults who have had ordered products to be delivered to them.
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,030 adults. Fieldwork was undertaken between 4th-5th August 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
The Confederation of Paper Industries (CPI) is the leading trade association representing the UK’s Paperbased Industries, comprising recovered paper merchants, paper and board manufacturers and converters, corrugated packaging producers, and makers of soft tissue papers. To learn more about CPI, please visit: www.paper.org.uk.
SOURCE: Confederation of Paper Industries (CPI)