MeadWestvaco Announces Licensing Agreement with Burgopak
Burgopak's tray-based carrier makes it ideal for use with blister materials, such as cold form foil, that are less suitable for other adherence packaging formats.
June 2, 2015 - MeadWestvaco today announced a licensing agreement with Burgopak Ltd. MWV Healthcare will market Burgopak's award-winning medication adherence packaging, serving the pharmaceutical and animal health markets in the United States.
Patient medication adherence is a globally recognized challenge, with an estimated 50 percent of patients not taking their medication as prescribed. Collaborative action to address this challenge is growing rapidly across diverse corners of the healthcare sector, including within the pharmaceutical industry.
"This is a natural partnership of two businesses that have made a clear strategic commitment to improving medication adherence through packaging," said John Grinnell, vice president and managing director, MWV Healthcare, Secondary and Adherence. "The market for adherence packaging is growing as a result of the proven, positive impact it has on patients' medication taking behavior. This agreement with Burgopak enhances MWV's suite of adherence solutions."
Burgopak's adherence-enhancing package has won 16 awards. It offers a premium, unique functionality and presentation that can support a differentiation strategy for high-end or lifestyle pharmaceutical brands.
Similar to MWV's suite of solutions, Burgopak's package increases adherence through improved communication and patient engagement. A calendar feature can be incorporated into the design, and the package also keeps the patient information leaflet and medication connected at all times.
Like MWV's adherence solutions, the Burgopak package was developed based on patient insights, which led to a design that's convenient and portable to fit with users' lifestyles. It is available with the highest level of child resistance, F=1, or without a child-resistance feature.
Additionally, its tray-based carrier makes it ideal for use with blister materials, such as cold form foil, that are less suitable for other adherence packaging formats.
MeadWestvaco Corporation is a global packaging company providing innovative solutions to the world?s most admired brands in the
healthcare, beauty and personal care, food, beverage, home and garden,
tobacco, and agricultural industries. To learn more, please visit: www.mwv.com.
SOURCE: MeadWestvaco Corp.