New Box for Inflight Meals Takes Off
Scandinavian Airlines uses sturdy folding box for its inflight meals that exhibits a low weight, a good hand feel, and an attractive appearance.
Oct. 14, 2014 (Packaging World) - Scandinavian Airlines (SAS) has recently introduced a new food box made of Incada folding boxboard from Iggesund Paperboard.
"In creating packaging for inflight meals, you must take many factors into account," explains Gustaf Öholm, Senior Manager, Onboard Concepts, Services & Sales at SAS. "The packaging must have low weight, present the food well, and feel good in the hand. It must be easy to open, and of course it must preserve the intentions of our kitchen up until the food reaches the passenger."
The airline's previous solution did not meet SAS's functional requirements so the airline decided to develop a new form of food packaging that could live up to its many quality and visual demands. Important parameters included the feel of the material, the surface coating, and the ability to print the material.
Go to the full story at: www.packworld.com.
SOURCE: Packaging World