International Paper Becomes Member of Two Sides

Jan. 9, 2013 - Two Sides said that International Paper has become a member, joining with other companies across the graphic communications value chain to promote the responsible production, use and sustainability of print and paper.

"At International Paper, our sustainability efforts are driven by our desire to make IP better," said Clay Ellis, vice president and general manager, Commercial Printing Papers.

"Joining with Two Sides to help correct environmental misconceptions about print and paper and to promote the sustainability of our industry provides the opportunity for International Paper to further enhance our own wide-ranging sustainability education efforts."

Phil Riebel, President of Two Sides, noted, "Print and paper have a great environmental story to tell, and Two Sides is pleased that International Paper will be part of our growing U.S. effort to educate Americans about the uniquely sustainable nature of print and paper.

"Made from one of the earth's few truly renewable resources — trees from responsibly managed forests — paper is the most recycled commodity in the world. Nearly 68 percent of paper produced in the United States is recovered for recycling.

"In addition, the demand for responsibly grown wood fiber to make print and paper products provides a long-term financial incentive for private landowners to manage their land sustainably instead of selling it for development — the biggest contributor to U.S. forest loss," Rebel said. "And the print, paper and mailing supply chain supports millions of U.S. jobs."

Two Sides is an independent, non-profit organization created to promote the responsible production, use and sustainability of print and paper.

Started in Europe in 2008, Two Sides is now active in more than 12 countries. The organization has more than 1,000 members that span the entire print and paper supply chain, including pulp and paper producers, paper distributors, ink and chemical manufacturers, printers, equipment manufacturers and publishers. For more information about Two Sides, visit:

SOURCE: Two Sides