Sappi Fine Paper Launches eQ Journal 004: Taking the Guilt Out of Paper

April 3, 2012 (Press Release) - Sappi Fine Paper North America today announced the release of eQ Journal 004, an in-depth, myth-busting look at sustainable forestry. Grounded in facts and science, this edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests.

This edition also challenges the assumption that the best thing for a forest is to leave it in its natural state. It illustrates that in fact, sustainable forest management creates biodiversity in age classes which helps support a wide variety of bird and animal species, as well as the long-term vitality of the forest. To examine the true benefits of a well-managed forest, eQ Journal draws on thought-provoking expertise from Sappi foresters, an academician, a conservationist and a third-generation logger. This edition also shares insights from Hans Wegner, chief sustainability officer of National Geographic Society, regarding how his organization is supporting sustainable forestry.

"As a global leader in the forest products industry, we want consumers to understand the environmental, social and economic benefits of working forests," said Laura Thompson, Ph.D., director of technical marketing and sustainable development, Sappi Fine Paper North America. "Sustainable forest management practices are utilized to help deliver on society's demands for wood products while preserving forest health and biodiversity," added Thompson.

eQ Journal also reveals details about Sappi's best practices at its mills in Cloquet, Minn. and Skowhegan, Maine, including routine visits to harvest sites to ensure plans comply with Best Management Practices — criteria essential to securing chain of custody certification for the company's products.

To learn more about sustainable forestry initiatives at Sappi's Cloquet Mill, watch "Taking the Guilt out of Paper."

The current and past editions of eQ Journal are available online through Sappi's eQ microsite, home to the latest and most trusted information regarding sustainability in our industry.

To request a printed copy of eQ Journal, visit or call 800-882-4332.

SOURCE: Sappi Fine Paper North America