Study reveals 73% of PaperAge readers influence buying decisions

In a readership study conducted by Harvey Research, readers were asked:

"Are you involved—either as an individual or as a member of a group or committee—in advising, recommending, specifying or approving the purchase of chemicals, equipment or services?"

• 73% of all respondents reported having purchasing influence in one or all three categories.

Study indicates readers took action as a result of information published in PaperAge

Harvey Research also asked:

"What action(s) have you taken during the past year as a result of advertisements and/or articles in PaperAge?"

• 32% of all respondents bought or recommended the purchase of products and services advertised.
• 67% of all respondents discussed an ad/article with someone else in the company.
• 62% of all respondents referred an ad/article to someone else in the company by passing along a tearsheet, photocopy or actual issue.
• 27% of all respondents requested information from a company, sales representative, distributor or visited a website of an advertiser.
• 92% of all respondents reported having taken one or more actions during the past year as a result of advertisements and/or articles in PaperAge.

Study shows high pass-along rate

According to Harvey Research, the average number of readers per copy (pass-along rate) of PaperAge is 1.8.

• Including pass-along rate, total readers per issue: 36,156.