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MEDIA SECTIONS

  OVERVIEW

  MAKING A DIFFERENCE

  SOURCE EFFECT

  EDITORIAL HIGHLIGHTS

  READERSHIP PROFILE

  TESTIMONIALS

  READER STUDY

  EDITORIAL CALENDAR

  ELECTRONIC ADVERTISING

  ADVERTISING RATES

  MECHANICAL SPECS

RATES

Rates effective January 1, 2008. All figures in U.S. dollars.

4-Color Process 1X 3X 6X 12X
2-page spread 12150. 11700. 11270. 10490.
Full page 6700. 6475. 6260. 5870.
2/3 page 5700. 5525. 5360. 5050.
1/2 page (island) 3350. 3225. 3105. 2885.
1/2 page 3050. 2940. 2835. 2640.
1/3 page 2750. 2655. 2565. 2400.
1/4 page 2550. 2465. 2385. 2235.
1/6 page 2350. 2275. 2205. 2070.


Black & White 1X 3X 6X 12X
2-page spread 9000. 8550. 8120. 7340.
Full page 4500. 4275. 4060. 3670.
2/3 page 3500. 3325. 3160. 2850.
1/2 page (island) 2500. 2375. 2255. 2035.
1/2 page 2200. 2090. 1985. 1790.
1/3 page 1900. 1805. 1715. 1550.
1/4 page 1700. 1615. 1535. 1385.
1/6 page 1500. 1425. 1355. 1220.

COVERS AND SPECIAL POSITIONS

  • Inside front cover: 15%
  • Page 3: 10%
  • Back cover: 20%
  • All other premium positions: 10%

INSERTS
Pre-printed inserts accepted at B/W rates, plus non-commissionable tip-on charge of 1300. Maximum stock weight: 100lb. Please call for mechanical specifications of inserts.

INSERT DISCOUNT RATE

  • 2 pages or less: earned B&W rate
  • 4 pages: B/W rate, less 10%
  • 6 pages: B/W rate, less 15%
  • 8 pages: B/W rate, less20%

PROFESSIONAL DIRECTORY

  • 1 issue: 300.
  • 3 issues: 800.
  • 6 issues: 1500.

Note: Mechanical specifications for Professional Directory ads are: 3 1/2" wide x 1 3/4" deep.

CLASSIFIED ADVERTISING
The prices listed below are "per column-inch."

  • 1-3 inches: 110.
  • 4-6 inches: 100.
  • 7+ inches: 90.
  • Include a "Box" number: 40.

AGENCY COMMISSION
A commission of 15% of gross billing is allowed to recognized advertising agencies on space and color, provided the account is paid within 30 days of invoice date. No cash discounts.


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