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Rates effective January 1, 2008. All figures in U.S. dollars.
| 4-Color Process |
1X |
3X |
6X |
12X |
| 2-page spread |
12150. |
11700. |
11270. |
10490. |
| Full page |
6700. |
6475. |
6260. |
5870. |
| 2/3 page |
5700. |
5525. |
5360. |
5050. |
| 1/2 page (island) |
3350. |
3225. |
3105. |
2885. |
| 1/2 page |
3050. |
2940. |
2835. |
2640. |
| 1/3 page |
2750. |
2655. |
2565. |
2400. |
| 1/4 page |
2550. |
2465. |
2385. |
2235. |
| 1/6 page |
2350. |
2275. |
2205. |
2070. |
| Black & White |
1X |
3X |
6X |
12X |
| 2-page spread |
9000. |
8550. |
8120. |
7340. |
| Full page |
4500. |
4275. |
4060. |
3670. |
| 2/3 page |
3500. |
3325. |
3160. |
2850. |
| 1/2 page (island) |
2500. |
2375. |
2255. |
2035. |
| 1/2 page |
2200. |
2090. |
1985. |
1790. |
| 1/3 page |
1900. |
1805. |
1715. |
1550. |
| 1/4 page |
1700. |
1615. |
1535. |
1385. |
| 1/6 page |
1500. |
1425. |
1355. |
1220. |
COVERS AND SPECIAL POSITIONS
- Inside front cover: 15%
- Page 3: 10%
- Back cover: 20%
- All other premium positions: 10%
INSERTS
Pre-printed inserts accepted at B/W rates, plus non-commissionable tip-on charge of 1300. Maximum stock weight: 100lb. Please call for mechanical specifications of inserts.
INSERT DISCOUNT RATE
- 2 pages or less: earned B&W rate
- 4 pages: B/W rate, less 10%
- 6 pages: B/W rate, less 15%
- 8 pages: B/W rate, less20%
PROFESSIONAL DIRECTORY
- 1 issue: 300.
- 3 issues: 800.
- 6 issues: 1500.
Note: Mechanical specifications for Professional Directory ads are: 3 1/2" wide x 1 3/4" deep.
CLASSIFIED ADVERTISING
The prices listed below are "per column-inch."
- 1-3 inches: 110.
- 4-6 inches: 100.
- 7+ inches: 90.
- Include a "Box" number: 40.
AGENCY COMMISSION
A commission of 15% of gross billing is allowed to recognized advertising agencies on space and color, provided the account is paid within 30 days of invoice date. No cash discounts.
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