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MEDIA SECTIONS

  OVERVIEW

  MAKING A DIFFERENCE

  SOURCE EFFECT

  EDITORIAL HIGHLIGHTS

  READERSHIP PROFILE

  TESTIMONIALS

  READER STUDY

  EDITORIAL CALENDAR

  ELECTRONIC ADVERTISING

  ADVERTISING RATES

  MECHANICAL SPECS

MECHANICAL SPECIFICATIONS

Size of ad Width (in.) Depth (in.) Width (mm) Depth (mm)
BOOK TRIM SIZE 8 1/2 10 13/16 216 275
Full page (w/bleed) 9 11 1/16 229 282
Full page (live area) 7 1/4 10 184 254
2/3 page (vertical) 4 3/4 9 121 229
1/2 page (island) 4 3/4 7 3/8 121 188
1/2 page (vertical) 3 1/2 9 89 229
1/2 page (horizontal) 7 1/4 4 7/8 184 124
1/3 page (vertical) 2 1/4 9 57 229
1/3 page (horizontal) 7 1/4 3 1/8 184 79
1/4 page (vertical) 3 1/2 5 89 127
1/4 page (horizontal) 7 1/4 2 3/8 184 60
1/6 page (vertical) 2 1/4 4 7/8 57 124
1/6 page (horizontal) 4 3/4 2 1/4 121 57

Notes About Our Digital Process
The publication is produced on a Mac workstation in QuarkXPress. Acceptable software includes the latest versions of:

  • QuarkXPress* (Mac or PC)
  • InDesign*
  • Photoshop
  • Illustrator*
  • Freehand*
  • PageMaker*
  • Adobe Acrobat PDF

* It is necessary to supply all support images in tiff or eps format (linked, placed, imported, stored in publication, etc.).

We prefer high resolution "Press-Ready" PDF files. It is strongly recommended to supply a hardcopy color proof.

We cannot accept files formatted in the following software programs: CorelDraw, Microsoft Word, Excel, Persuasion, or PC Pagemaker.

Mac Operating System 9 and 10 files are accepted.

All colors in all files should be converted to CMYK/process (cyan, magenta, yellow, black). RGB, Spot, Indexed/Lab Color, Duotone, Pantone, or TOYO inks should be converted to CMYK process.

All images should be scanned at or near 100% of the intended size, and of sufficient resolution (300 dpi).

Fonts: All screen and printer fonts used in native and support files must be supplied together. Adobe, Truetype, and Outline fonts are accepted.

Questions?
Please contact John O'Brien, phone: 781-749-5255 or email: jobrien@paperage.com


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