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COLUMNS

Heads-Up
The Industry of the Future. I have no real idea of what our industry will look like in 10 years' time. But ongoing and dramatic events are shaping it into something quite different to what we were comfortable with.

Market Grade
COATED FREESHEET. Print advertising, the key driver to coated paper consumption, fell apart in 2008. The volatile economy makes current ad spending forecasts unreliable, along with pegging the timeline for recovery.

DEPARTMENTS

Editor's Note
No Fair. The Alternative Fuel Tax Credit has been hotly debated. Is it fair for U.S. companies who have kraft pulp operations to take advantage of what appears to be a loophole in the tax credit?

Of Interest
Words and Images on Paper Still Make the Best Impression. Don't believe everything your see and read on the Internet ...that is, if you can remember whatever it was you scrolled across.

FEATURES

Managing Through Tough Times
The critical leadership characteristics valued by basic materials sector CEO's during economic uncertainty and challenge.

The Coating Kitchen
Maintaining microbial control through preservation and good housekeeping.

Paper Week 2009 in Pictures
Despite the challenging economic conditions, plenty of companies sent representatives to AF&PA's 132nd Annual Paper Week Convention in NYC where the atmosphere was all business.