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COLUMNS

Heads-Up
A Way Forward? The unprecedented and challenging circumstances the industry faces have depressed many of us, and it's high time for everyone to work on solutions instead of wallowing in despair.

Market Grade
UNCOATED FREESHEET Uncoated freesheet mills are scrambling to cut output as shipments in January dropped for the thirteenth straight month. Demand will at best be weak throughout 2009, so the question is: can mills stay ahead by aggressively cutting output to avoid a complete price collapse?

DEPARTMENTS

Editor's Note
Not Stimulated Will President Obama's stimulus plan work? That's the trillion dollar question and the topic has dominated the news since the bill was passed by the House and Congress.

Of Interest
Using Paper Towels Reduces Bacteria on Hands Who says all the news about paper is bad? As a matter of fact, the use of paper for some of our everyday needs can be a downright healthy choice, especially when it comes to drying your hands.

FEATURES

Rock On
At RockTenn it's not simply about gross revenue or pushing tonnage out the door. It's about gaining the ability to make quality products at less cost than that of your competition. An exclusive interview with RockTenn's chairman and CEO, Jim Rubright — PaperAge's Executive Papermaker of the Year.

Will the Paper Industry Weather the Economic Storm?
It's a whole new world-one that calls for major structural changes that will result in a very different pulp and paper industry

Viable Alternatives to Layoffs
Many successful companies believe that employees are their greatest asset. In a challenging economy, employers need to look at creative ways to reduce costs, retain a productive workforce, and keep the company running.