PaperAge Magazine

DS Smith Appoints Johan van Baarle as Sales Director of Its Paper Division

Johan van Baarle Johan van Baarle

Aug. 20, 2020 - DS Smith today announced the appointment of Johan van Baarle as Sales Director of its Paper Division. Reporting to Niels Flierman, Managing Director for Paper, Van Baarle will be responsible for the division's paper sales across Europe and North America - managing around 5 million tonnes of paper produced at DS Smith's mills annually.

Van Baarle joins DS Smith from Cargill, the global food, agricultural, finance and industrial products provider, where he has worked since 2003. Most recently he has been Sales Director Global Accounts in Cargill's Cocoa & Chocolate division.

Based in The Netherlands, Van Baarle will be tasked with further growing DS Smith's paper sales across Europe and the U.S. Van Baarle will also be focused on managing the service portfolio to customers, ensuring the delivery of high quality, high performing papers to meet changing demands in packaging and other sectors.

DS Smith is a leading provider of corrugated packaging solutions worldwide, operating across 37 countries and employing over 29,000 people. For further information, visit: