Ahlstrom-Munksjö Launches "from Plastic to Purpose" Campaign Highlighting its CelluSnack Packaging Papers
CelluSnack snack papers provide sustainable features and shelf presence, while offering grease and oil resistance with renewable properties.
June 29, 2020 - Ahlstrom-Munksjö announced the launch of its 'from Plastic to Purpose' campaign, highlighting first its new brand of CelluSnack™ snack packaging papers. "Our 'from Plastic to Purpose' campaign aims at raising awareness around the world regarding the possibility of fiber-based solutions as a renewable packaging option," said Robyn Buss, Executive Vice President of Ahlstrom-Munksjö's Food Packaging & Technical Solutions Business Area. "Consumers and brand owners are demanding more sustainable solutions that reduce their impact on the environment and also have a positive end-of-life story — anywhere from compostability and biodegradation to recyclability. By promoting the story of 'from Plastic to Purpose' we are encouraging food and industrial packaging producers globally to consider fiber and paper-based solutions as they innovate products for their customers." CelluSnack snack papers provide sustainable features and shelf presence, while offering grease and oil resistance with renewable properties. CelluSnack snack papers additionally offer heat sealing and other barrier coatings. To achieve high performing and eye-catching packaging, CelluSnack supporting brands of Cristal™ transparent papers and Gerstar™ glossy packaging (C1S glossy outer packaging) help packages capture consumer attention. Ahlstrom-Munksjö is a global leader in fiber-based materials. Products include: filter materials, release liners, food and beverage processing materials, decor papers, abrasive and tape backings, electrotechnical paper, glass fiber materials, medical fiber materials and solutions for diagnostics as well as a range of specialty papers for industrial and consumer end-uses. For further information, visit: www.ahlstrom-munksjo.com. SOURCE: Ahlstrom-Munksjö |