PaperAge Magazine

Metsä Board's 'Better with Less – Design Challenge' 2019–2020 Packaging Design Competition Opens for Entries

Better with Less – Design Challenge The 2018 1st Prize Winner – E-commerce. This corrugated cardboard inner part allows variable sized products to be packed in the same inner part without the need of bubble wrap. The inner part ensures that the product stays attached to the package while transportation.

Sept. 4, 2019 - Metsä Board announced that its 'Better with Less – Design Challenge,' is now accepting entries. The competition invites professional packaging designers, as well as packaging design students, from all over the world to submit entries.

Now in its second year, the Better with Less – Design Challenge aims to inspire designers to create more environmentally-friendly packaging solutions for e-commerce, cosmetics and food.

Submissions in the four categories: cosmetics, e-commerce, food packaging and a 'wild card' category, are open now until 5 January, 2020 at

The main prize for the Better with Less – Design Challenge is EUR 7,000, with the second prize EUR 2,000 and the third prize EUR 1,000. Additionally, Metsä Board will award one design student with the opportunity for an internship with its packaging design team at its Excellence Centre in Äänekoski, Finland. The winners will be announced in spring 2020.

The huge amount of plastic used in packaging is a global concern, in part because global plastic waste input into the oceans annually amounts to almost nine million tonnes. The Better with Less – Design Challenge is looking for innovative, sustainable and recyclable packaging solutions for everyday goods.

The Better with Less – Design Challenge was first launched by Metsä Board in 2017–2018, with great success — over 300 packaging designs from 38 countries were submitted. The winning design found a truly innovative, environmentally friendly paperboard alternative to plastic bubble wrap.

The competition can be followed on social media with the hashtag #betterwithless.

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. To learn more, please visit:

SOURCE: Metsä Board