PaperAge Magazine

DS Smith Says UK is Close to Recycling Tipping Point

corrugated packaging ecommerce The UK's recycling infrastructure was designed in a pre-e-commerce era and official figures today expose a creaking recycling infrastructure that is nearing overload.

March 21, 2019 (Press Release) - DS Smith, a leading international packaging provider, has today published new research, in conjunction with Central Saint Martins, UAL, showing that the UK will fall short of its 2035 recycling targets by more than a decade.[1]

The Tipping Point report outlines new consumer behaviours which are compounding the recycling challenges the UK is facing, including the rapid adoption of e-commerce and therefore the exponential growth in the delivery of packages. The UK is now the third largest B2C e-commerce market in the world, with around 18% of all retail sales in the UK now made online.[2] The reality is that 1.9 billion parcels – and the corresponding required packaging – are currently delivered directly to doors across the UK annually.[3] Within 10 years the number of parcels will have grown by over 50%[4].

However, the recycling infrastructure was designed in a pre-e-commerce era and official figures today expose a creaking recycling infrastructure that is nearing overload. The increase in packaging materials is not being accounted for within the current system, with recently released ONS figures showing that recycling rates for paper and cardboard packaging which is recovered or recycled, has fallen by 3.5% year-on-year[5]. Moreover, the UK currently sits 16th among developed nations[6] in terms of its overall recycling figures.

This is further exacerbated by a chronic under-investment in the UK’s waste management system over the past decade (down 10%). The total amount spent has dropped from £630 million in 2013-14 to £569 million in 2016-17[7]. This has led to lower recycling rates in 173 of the 350 councils in England in 2016-17, compared to 2011-12. This lack of investment is coupled with no new policy to tackle this increasingly important issue.

Jochen Behr, Head of Recycling at DS Smith, said: “The Tipping Point report makes for uncomfortable reading and our research demonstrates just how close our bins are to overflowing. We see a system that doesn’t consider the volume of today’s recycling, infrastructure which could be close to breakdown and a number of local authorities looking to adopt the cheapest waste treatment rather than improving the quality of collected dry recyclables. It creates a compelling case for joined-up, systemic change on how the UK deals with waste and recyclables.”

With up to 300 different council recycling systems across England[8], it’s easy to see why the nation is close to the recycling tipping point. The lack of consistency, recycling labelling confusion, and the throw-away single-use culture in cities are some of the key triggers leading to the low rate.

To further compound the situation, the report provides new insight on consumer attitudes towards recycling which point towards the need to tackle consumer confusion and scepticism. A YouGov poll commissioned by DS Smith reveals:

  • Nearly half (49%) of UK adults admitted they 'could do more' recycling than they do currently.
  • Only 18% of UK adults surveyed say they are very well informed about what they can recycle in their street.
  • When asked which schemes ‘would be most likely’ to encourage UK adults to recycle more, a third (34%) cited if there was clearer labelling on products and packaging.
  • The research showed that 41% of adults think that on average 25% of waste produced in residential households across the UK is recycled.
  • More than a third (37%) said they feared the materials they recycle is likely to end up in landfill or incineration sites.

Behr added, “It is particularly disappointing that in the year since Blue Planet 2, a moment that has awoken public desire to reduce waste and recycle more, the UK is set to miss both its short-term and long-term goals. This can only be further impacted by the uncertainty surrounding Brexit.

“Therefore, 2019 presents a golden opportunity to focus on action. By pushing forward with new legislation, creating further opportunities for industry innovation, and leveraging rising consumer enthusiasm, we can kick start a revolution to keep resources in use through recycling and reduce the amount of waste we create.”

Dr Jamie Brassett, Programme Research Director, Central Saint Martins, UAL said: “Critically examining recycling, sustainability, resilience and circular economy have been important aspects of the MA Innovation Management Course since it began. This report raises critical challenges when it comes to implementing a pathway towards efficient recycling and waste management systems.”

DS Smith Calls for Further Action

The measures included in the recently announced government Resources and Waste Strategy present the industry with several viable programmes, but DS Smith is calling for Government, industry and the general public must work together to stimulate better recycling in the UK and achieve a step change in our capability as a society to do more while using less. DS Smith’s five key policy asks are:

1. Appoint a dedicated recycling minister
The severity of the potential consequences for the UK of inaction on recycling warrant the appointment of a specific Minister for Recycling and Waste with cross-departmental responsibility.

2. Statutory recycling targets
As the UK leaves the European Union, all stakeholders should take this opportunity to coordinate and implement minimum UK-wide recycling targets at national and local authority levels.

3. Prioritise waste separation
The UK should adopt statutory guidance on separate collections, backed by an increase in funding.

4. Apply universal labelling
All packaging and collection bins should have a standardised recycling label that sufficiently informs consumers.

5. Put the circular economy at the heart of the Budget
The Office of Budget Responsibility (OBR) should carry out an economic analysis of the benefits and costs of adopting a circular economy model over the next 25 years.

DS Smith reaffirmed its commitment to achieve 100% reusable or recyclable packaging by 2025 and its intention to participate in new trials to solve how the UK collects and processes rising quantities of e-commerce packaging and hard to recycle products, such as coffee cups.

Tipping Point Report

The study was conducted by the Innovation Management Faculty at Central Saint Martins, UAL in London and DS Smith.

YouGov Survey

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2170 adults. Fieldwork was undertaken between 29th - 30th January 2019. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

DS Smith is a leading provider of corrugated packaging in Europe and present in 37 countries, employing around 26,000 people. To learn more, please visit: