PaperAge Magazine

Metsä Board Customers Can Now Use SFI On-product Label in North America

Metsa Board forest certification The entire Metsä Group, including Metsä Board, supports forest certification schemes and encourages their adoption worldwide.

Feb. 6, 2018 - Metsä Board announced today that its North American customers can now use Metsä Board's products with the Sustainable Forestry Initiative® (SFI) on-product label that recognizes global PEFC™ certifications.

Metsä Board is the first European paperboard manufacturer to be approved to use this opportunity. A new rule under the SFI allows PEFC chain of custody manufacturers, with PEFC certified content from countries outside of the United States and Canada, to be able to use an SFI 'global' on-product label.

SFI is an independent North American forest certification program endorsed by PEFC.

The entire Metsä Group, including Metsä Board, supports forest certification schemes and encourages their adoption worldwide.

“The wood we procure always comes from certified or controlled forests, which means that we ensure its legality as well as the responsibility and sustainability of the whole supply chain, explained Nina Happonen, VP Sales Americas. “Of the wood we use, 80% is certified forest content according to the world's leading forest certification systems: PEFC or FSC. We are happy now to be able to offer, in addition, the use of SFI on-product label to our customers in North America.”

SFI's President and CEO, Kathy Abusow, said, “We congratulate Metsä Board on becoming the first European paperboard producer to utilize this new option for SFI on-product labelling.

“As a sustainability organization dedicated to the future of our forests, SFI focuses its efforts on supply chain assurances, conservation elevation and education and community engagement. We are proud that SFI's on-product labels make it clear that a product has been responsibly sourced or comes from a certified forest.”

Metsä Board is a leading European producer of premium fresh fiber paperboards including folding boxboards, food service boards and white kraftliners. To learn more, please visit: www.metsaboard.com.

SOURCE: Metsä Board