No Thrillah in Manilla: Paperless 2013 Founder Going Down for the Count

Manilla announced on May 9 that it will cease operations July 1, 2014 because it was "unable to achieve the scale necessary to make the economics of the business viable."

May 13, 2014 - Manilla, a Paperless 2013 sponsor that aimed to save people from the horrors of printed and mailed bills, is throwing in the towel, according to TechCrunch.

Unable, in the words of its own ads, to get its "s**t toghether," the three-year-old Hearst unit will start winding down on June 30 and shut down completely on Sept. 30. (The 2013 article Killah in Manilla: Hearst's Green Reputation Tarnished by Subsidiary examined the company's questionable environmental claims.)

Manilla, along with Google, was one of seven sponsors of the controversial Paperless 2013 greenwashing campaign that was supposedly about helping the environment but was actually about bringing the sponsors more green stuff.

The full story is available at Dead Tree Edition: deadtreeedition.blogspot.com/.

SOURCE: Dead Tree Edition