Neenah Paper Announces Relaunch of Its Environment Papers Line
March 27, 2014 - Neenah announces the relaunch of its Environment® Papers premium recycled papers line with fresh, new, natural colors and a uniquely tactile Raw™ finish, making it well-positioned to meet today’s needs for sustainable communication programs, luxury packaging and all digital print applications.
The refreshed, simpler line is based on extensive market research and customer insights drawn from around the world. The new Environment® Papers line by Neenah includes seven fresh, new, natural colors with descriptive names like Grocer Kraft, Honeycomb, Weathered and Concrete — each inspired by our natural, real-world surroundings. The new additions complement a full range of whites and mid-tone colors, including the always popular color, Desert Storm. The entire offering contains 30% to 100% post consumer fibers and is manufactured under sustainable practices. Matching envelopes are available in 19 styles.
Neenah’s new, proprietary RAW™ finish, provides a unique hand and a generous loft while affording consistent, superior printability via extensive print tests on traditional off-set, specialty and digital presses. Inspired by today’s natural, organic lifestyle, the RAW™ finish features the beauty and “rawness” of kraft-like papers but with the consistent superior printability for which Neenah’s papers are known. The new Grocer Kraft in RAW™ finish is also available in sizes designed for digital printing equipment making it a versatile choice for marketing and packaging collateral. All of Neenah’s digital papers possess Neenah Universal Digital Finish and many are HP Indigo® Certified.
“The newly refreshed Environment® Papers truly is the most premium of sustainable and the most sustainable of premium,” said Kathy Kemps, Senior Brand Manager, Fine Paper, Neenah. “The collection provides a beautiful and complete sustainable offering to help brand marketers and package designers create an indelible impression at every customer touch point including gift card carriers, direct mail pieces, shopping bags, or luxury packaging at point of sale,” said Kemps.
Neenah’s premium post consumer fiber papers are all manufactured under sustainable practices and come with an enviable environmental pedigree. For a complete list of certifications, and more on Neenah Green, Neenah’s commitment to earth, sky and future generations, visit www.neenahpaper.com.
SOURCE: Neenah Paper