Sodra Appoints Annica Gerentz as New Director of Communications

Annica Gerentz

March 18, 2014 - Sodra announced that Annica Gerentz has been appointed as Sodra's new Director of Communications, effective 1 May. She will be a member of Sodra's Group Management team and will report to Group President and CEO Lars Idermark.

Ms. Gerentz has an MBA from the University of Stockholm and wide-ranging communication and leadership experience. She joins Sodra from Neuman & Nydahl in Stockholm, where she has been working as a management consultant. Before that she spent eleven years at construction and property development company NCC as Senior Vice President of Corporate Communications and Group Management member 2004-2011.

Ms. Gerentz also worked in the media for many years, principally as a business journalist. She has worked for Dagens Industri, Nyhetsbyrån Direkt and Borsveckan, where she was also Managing Director.

Magnus Berg, who is Sodra's current Director of Members and Communications, will continue in his role as Director of Members and Group Management member.