International Paper to Manufacture HP Premium Copier Paper in India
Oct. 25, 2013 - International Paper announced that its mill at Rajahmundry, The Andhra Pradesh Paper Mills Limited (APPM), will manufacture HP premium copier paper using Colorlok® technology.
Recently, International Paper has installed a new sheeter machine at the APPM mill in Rajahmundry, which allows the company to now manufacture the HP product line of premium copier paper in India. International Paper has an exclusive global partnership with HP to manufacture their copier range since 1996. The company intends to start commercial manufacturing of this premium category copier paper in India in November 2013.
Globally, International Paper manufactures and markets nearly 3 lakh tonnes of HP copier paper annually. The new capabilities in India will target gaining significant share in the domestic premium copier market. Currently International Paper markets HP copier range in over 52 countries through its worldwide production capabilities.
International Paper has invested around INR 100 Cr in this project to manufacture HP branded copier paper and market this product in different states of India through its distribution channels. In due course of time, these products will also be exported.
"IP is committed to bring the best global quality products to consumers in the Indian market and offer some of the finest products. This new product line will strengthen IP's position in the high potential Indian paper market and is another step in expanding our market presence in India," said Rampraveen Swaminathan, Managing Director & CEO of APPM.
APPM saidf that it will source the raw material from local markets, primarily from its industry leading farm forestry program spread across 1.5 lac hectares.
APPM noted that the cut size market globally is approximately 15 million metric tonnes and in India is over 600,000 metric tonnes. 1
The Andhra Pradesh Paper Mills Limited (Andhra Paper), a group company of International Paper in India, is a leading manufacturer of pulp and paper products and caters to both domestic and foreign markets. Andhra Paper produces writing, printing and copier papers at its two manufacturing units in Andhra Pradesh, India which have a total paper production capacity of 240,000 metric tons per year. For more information, visit andhrapaper.com.
SOURCE: International Paper