Georgia-Pacific Groups Communication Papers Into Three Simplified Categories
Georgia-Pacific is re-launching its communication papers in three intuitive product categories — Standard, Premium, and Super Premium
April 18, 2013 – When consumers need paper for a specific purpose like business reports, copies or daily home printing, they can encounter a range of product specifications. To simplify the paper purchasing experience, Georgia-Pacific is re-launching its communication papers in three intuitive product categories — Standard, Premium, and Super Premium — with streamlined packaging that places the most important product information front and center and a simple color system for easy identification.
“Our research showed that consumers want their paper purchases to be quick and easy, but not at the sacrifice of high quality and good value,” said Bob Hieronymus, senior category director, Georgia-Pacific Communication Papers. “To make the paper decision less complicated, we grouped our papers into three tiers that easily communicate product quality. We also created a new packaging design in vivid colors, with streamlined product information that consumers cite as most important in making a purchase decision.”
Georgia-Pacific based the three product categories on a paper’s weight, which consumers most readily equated with quality in the company’s research. Within the three tiers, other quality and purpose refining options are available:
- Standard – Offered at a basic weight for one-sided documents like copies, drafts, and other daily needs, this multipurpose paper also comes in a Bright option and a 30% Recycled Content option.
- Premium –This inkjet and laser paper’s extra thickness helps reports, flyers, and important documents look appealing and feel durable. A Bright option also is available in this category.
- Super Premium – New to the Georgia-Pacific paper offering, this ink jet and laser paper is the thickest, brightest and smoothest of the three paper categories for important presentations, resumes and brochures.
For photographs, scrapbooking, invitations and other paper needs, the Georgia-Pacific portfolio has a line of specialty papers that also is offered in the new packaging. This category features Standard and Premium options for inkjet printed photos that include glossy, matte, and high gloss finished papers, as well as a Card Stock option.
The new Georgia-Pacific paper categories and packaging are now at retailers, and various consumer promotions are available. Most poly wrapped reams contain an Easy Open tear strip for ease of opening the ream. Select paper cartons feature a new EZ Access™ carton design that allows for easier access to the carton contents while providing a more aesthetically appealing storage option.
For more information on the new product packaging and tools for refining and simplifying paper decisions, view the newly redesigned Georgia-Pacific papers website:www.georgiapacificpaper.com.
Georgia-Pacific’s Communication Papers business is a leading supplier of printing and imaging papers used in business-to-business print applications, as well as papers for home and small office printers, copiers, and fax machines. In addition to its Standard, Premium and Super Premium copier and printer papers, Georgia-Pacific also manufactures Georgia-Pacific Spectrum® cut-size and offset and specialty converting papers for commercial printers. Georgia-Pacific Communication Papers is a division of Georgia-Pacific Consumer Products.
SOURCE: Georgia-Pacific Communication Papers