Cascades Expands Moka Tissue Line with Unbleached, Recycled Facial Tissue

Cascades new Moka facial tissue is made of a pulp mix composed of 100 percent recycled fiber.

April 9, 2013 - Cascades Tissue Group announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades follows the January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.

According to Cascades, the new Moka facial tissue — like its bathroom tissue predecessor — is made of a pulp mix composed of 100 percent recycled fiber — 80 percent of which is post-consumer material and 20 percent recovered corrugated boxes. Its production is also offset with 100 percent Green-eŽ certified renewable wind electricity and releases a minimum of 30 percent less greenhouse gas (CO2) than what is used in traditional white recycled tissues.

Cascades Moka also holds certification with EcoLogo, Green Seal and the Chlorine Free Products Association.

A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25 percent reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades' 100 percent recycled fiber facial tissue, the company said.

"Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they're giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Nearly 40,000 tons1 of facial tissue are used annually in Canada, of which 53 percent is made from virgin fiber sources2.

Beige colored facial and bathroom tissues are trademarks of Cascades Canada ULC.

Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest manufacturer of tissue paper in North America. Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fiber. The company employs more than 12,000 men and women, who work in more than 100 units located in North America and Europe.

SOURCE: Cascades Tissue Group