Jeesr Industries Starts Up New Tissue Production Line in Morocco

Jeesr Industries in Berrechid, Morocco, started up a Metso Advantage DCT 100+ tissue line in November.

March 8, 2013 - Jeesr Industries on November 19, 2012 started up the first state-of-the-art tissue machine in Morocco at its facility in Berrechid, close to Casablanca.

Metso supplied the new machine and said the Advantage DCT 100+ line came on stream smoothly and has been producing high quality paper from the start.

“This investment is very important to us and we are of course pleased to see that the machine is operating according to our targets and that Metso have fulfilled our expectations,” said Souheil Badaa, Chief Marketing Officer, Novatis Group.

Metso’s delivery included a complete production line with stock preparation equipment, an Advantage DCT 100+ tissue machine and a rewinder and wrapping equipment.

The delivery also included an extensive automation package including Metso DNA machine, process and integrated drive controls, and a Metso IQ quality control system with Metso IQ Fiber Weight Measurement.

The new tissue line is designed to produce around 30,000 tonnes a year of high-quality facial, toilet and towel grades mainly for the Moroccon market.

The raw material for the new line is virgin pulp, Metso said.

Jeesr Industries is a privately owned company, which is part of the Novatis Group, a producer and supplier of various consumer goods, among others baby diapers, for the Moroccon market.