Catalyst Paper Launches Lightweight Newsprint Grade Marathon Lite
Feb. 26, 2013 - Catalyst Paper announced the launch of a lighter basis weight newsprint grade, Marathon Lite, which will play into the company's Latin American market development strategy.
Marathon Lite is a high-performing newsprint grade with a basis weight of only 40 grams per square metre (gsm), Catalyst said.
Growing Catalyst's long-standing presence in Latin America is a focus of its emerging markets strategy and leverages freight-logical proximity to serve this market from its Pacific coast manufacturing facilities.
"Latin America is a market of 500 million people which makes it very attractive. We have long-standing relationships with major publishers in the region and the demand for reliable supply of high quality papers is trending up," said Catalyst president and CEO Kevin J. Clarke who will be meeting with several key customers in the region in April, including publishers in Peru and Colombia.
With a growing middle class and less high-speed Internet penetration than Canada and the U.S., Central and South American newspapers are still the most popular vehicle for information, Catalyst noted.
"This reinforces our focus on innovation in every part of our business including in newsprint, a product that we've been manufacturing for 100 years," said Clarke, "while we continue to march up the value curve offering the broadest range of specialty paper products available from a single supplier in Western North America."
Catalyst Paper manufactures diverse specialty mechanical printing papers, newsprint and pulp. Its customers include retailers, publishers and commercial printers in North America , Latin America, the Pacific Rim and Europe . With three mills, located in British Columbia, Catalyst has a combined annual production capacity of 1.5 million tonnes. The company is headquartered in Richmond , British Columbia, Canada and is ranked by Corporate Knights magazine as one of the 50 Best Corporate Citizens in Canada. For more information, visit: www.catalystpaper.com
SOURCE: Catalyst Paper Corporation