Metsa Board CEO Says Company Focused on Productivity, Sustainable Products

Mikko Helander, CEO, Metsa Board.

May 7, 2012 - Mikko Helander, CEO of Metsa Board (formerly M-real), spoke at Drupa on May 4 about the company's strategy to refocus on paperboard.

"Metsa Board has undergone significant structural changes, transforming from a paper company to a profitable paperboard company. We look forward to a future based on sustainable products, modernized mills and improved services," Helander said.

"Packaging is one of the biggest businesses in the world, and there is major growth potential for our paperboards in many markets," he added.

"Following the successful rebuild at our Aanekoski mill, Metsa Board’s cartonboard investment program 2011-2012 has met one of its key aims — increased capacity. We are now working towards 'Super Productivity' in a systematic program to make our productivity the best in the industry."

Metsa Board has increased its cartonboard capacity by 150,000 tpy to 935,000 tpy by investment at three cartonboard mills in Finland. The Metsa Board Simpele rebuild was completed June 2011, Kyro in November 2011 and Aanekoski in May 2012. Refocusing of the Kemi linerboard mill’s production to coated grades after investment made in 2011 has been a success. Metsa Board’s state-of-the-art paperboard capacity, including the Kemi mill, today totals 1.31 million tpy.

Helander emphasised that Metsa Board is committed to the development of its remaining paper business. "Our paper production is now focused on Husum, in Sweden, Europe’s largest fine paper and pulp integrate with a capacity of over 1.5 million [tpy]. We are European market leaders in wallpaper base paper, made at the Kyro mill in Finland, and Chromolux cast coated papers and boards, produced at Gohrsmuhle in Germany."

Pasi Piiparinen, newly-appointed SVP, Head of Paperboard, Metsa Board, talked about future developments. "It is not only increased capacity that counts. We continue to invest in energy efficiency, decreasing our CO2 emissions and reducing the use of energy derived from fossil fuels. We are investing in a new bio power plant at our Kyro mill site in Hameenkyro, Finland, which will use discarded wood as fuel.”

Metsa Board continues work on product and service development. For example, sheeting operations at the Aanekoski board mill and Gohrsmühle site will further improve its service portfolio and the availability of sheeted cartonboard.

Metsa Board’s new R&D Centre will research ways of supporting customers in the packaging industry as well as applications for new raw materials from forest fibres, and study how its products can match rapidly-evolving printing and converting technologies.

"We maintain a dialogue with customers as to how best we can develop our products to meet their needs and address specific concerns," Piiparinen added. "We are confident this will help uphold Metsa Board’s leadership in paperboard development into the future.

"Sustainability is at the heart of our business and increasingly consumers appreciate the benefits of our fresh forest fiber paperboards, knowing they are made from a renewable resource that comes from responsibly managed forests, and that they are recyclable. All our raw materials can be traced back to their source. Fresh forest fibers enable the production of light but stiff boards, in which we have invested significantly over many years, and are strong, clean and pure, making them ideal for use in contact with food or other sensitive products," Piiparinen concluded.

SOURCE: Metsa Board