Neenah Paper Introduces iPad App for Paper Selection Process

Neenah's new iPad app features all of the Neenah Paper brands.

April 16, 2012 - Neenah Paper today announced the worldwide release of the Neenah Cabinet™ for iPad application (app) in Apple’s App Store. This free app, optimized specifically for iPad, is designed to provide a way for Neenah customers to visually interact with all of Neenah’s paper brands, making paper and envelope specification more convenient and creative.

iPad users will quickly learn how to navigate the Neenah Cabinet for iPad app, which has been described as intuitive in early feedback. Once users open the app, they can easily search paper and envelope options by brand color or envelope style. The iPad app features all of the Neenah Paper brands.

"We are committed to using today’s technology to provide designers and printers with cutting-edge tools that make the designer’s job of specifying paper easier, even when they are sitting right in front of their customers. This tool is simple to use and guides any user through the paper selection process," said Thomas Wright, director of advertising and design for Neenah Paper.

"The Neenah Cabinet for iPad app is the ultimate virtual swatchbook for our customers, allowing them to directly interact with our brands anywhere they might be on the mobile platform they prefer the most. They can see first-hand all of the color palettes, paper weights, sheet sizes and envelope sizes available. Also, they can find their local paper merchant/distributor to request samples. It’s pretty slick."

With this newly introduced Neenah Cabinet for iPad app, anyone can engage with Neenah brands and view paper selection options including size, color, weight, caliper and more in real-time. This new level of engagement is the first of its kind in the paper industry and now one of two iPad apps offered by Neenah Paper.

The Neenah Cabinet app can be found in the Apple App Store and is free to download — http://itunes.apple.com/us/app/neenah-cabinet/id504639678?mt=8.

SOURCE: Neenah Paper