Metsa Tissue Holds Inauguration of Paper Mill in Duren, Germany
The Duren mill will enhance Metsa Tissue's Baking & Cooking line of products such as the company's premium line of SAGA products
Sept. 15, 2011 (Press Release) - Metsa Tissue [yesterday] celebrated the inauguration of its mill in Duren, Germany, marking the beginning of what promises to be an exciting new era for the company’s Baking & Cooking Business. Crowning the successful machine start-up was the simultaneous launch of a revolutionary product innovation: SAGA One-up.
Attended by local and regional authorities, customers, employees and representatives of the media, the opening ceremony marked the culmination of an investment programme announced last November. Metsa Tissue has invested a total of EUR 30 million in renewed capacity at the Duren mill, strategic reengineering and the successful integration of the new German organization. Today the mill specializes exclusively in manufacturing SAGA baking and cooking papers.
“This day marks a major leap forward for our Baking and Cooking business. This investment will enable us to strengthen the SAGA brand, gain quality enhancements and maximize our volume growth potential. Now that we are closer to our customers, we can also guarantee better availability and a higher standard of service,” says CEO Hannu Kottonen.
“With this dedicated, state-of-the-art facility we will be able to take the SAGA brand to a whole new level. We will work together with end-users to develop innovative new products and categories,” adds Raija Moro, Senior Vice President, B&C Business.
One such innovation is SAGA One-Up, a totally new convenience product category for professional and household use. This invention combines the convenience of the classic pop-up tissue box with SAGA’s unique range of high-performance baking and cooking papers. One-Up products will be available in Russian, Polish and Finnish retail stores from 2012 onwards and for professional users from the last quarter of this year onwards via Metsa Tissue’s SAGA team.
SOURCE: Metsa Tissue
See related story:
» Metsa Tissue to Invest EUR 30 Million at Duren Mill (11/14/2010)