US demand for Active and Intelligent Packaging to Climb 8% Annually through 2015

Advances will be driven in part by the availability of products with more reasonable price points and those offering enhanced shelf life and/or improved quality.

Aug. 16, 2011 - Demand for active and intelligent packaging is forecast to climb 8.0 percent annually to $2.3 billion in 2015, significantly outpacing overall packaging demand, says a new study by Freedonia.

According to Active & Intelligent Packaging to 2015, advances will be driven by the availability of products with more reasonable price points and those offering enhanced shelf life and/or improved quality. Additionally, gains will be supported by new mandates aimed at improving food safety and by the leveraging of smartphone applications to bring interactivity to packaging. However, in spite of rapid increases, active and intelligent packaging will continue to represent less than two percent of overall packaging demand through 2015.

Intelligent packaging demand to grow nearly 20% annually

Demand for intelligent packaging is expected to expand at nearly 20 percent annually to $370 million in 2015, propelled by rapid growth for Quick Response (QR) and other two-dimensional (2D) barcodes. Demand will also be fueled by greater use of time-temperature indicator (TTI) labels and tags due to the increased presence of temperature- sensitive drugs and new regulations calling for increased track and trace capabilities with perishable foods. Gains for pharmaceutical compliance monitoring packaging will be supported by the development of more cost-competitive products and efforts to boost adherence levels. However, slow acceptance by the pharmaceutical industry will limit usage largely to clinical trials.

Growth for intelligent packaging overall will also be restrained by competition from electronic data logging devices and systems used for monitoring of temperature-sensitive goods.

Gas scavengers among best active packaging prospects

Demand for active packaging is projected to increase 6.5 percent per year to $1.9 billion in 2015. Gains will be driven by above-average advances for gas scavengers, the result of expanded applications for oxygen scavengers in food, beverage and pharmaceutical packaging.

Additionally, growth will be propelled by solid prospects for susceptor packaging in applications other than microwave popcorn and robust increases for self-venting packaging.

Technology improvements will support further development of niche active packaging segments such as antimicrobial packaging.

Moisture control and corrosion control packaging demand will post slower advances based on the presence of more mature product types and applications.

For further information about the study, please visit Freedonia's web site at: www.freedoniagroup.com

SOURCE: Freedonia