Two Sides Blasts WWF 'Unprintable' File Format
By Matt Whipp, printweek.com
Dec. 13, 2010 - Two Sides has issued an open letter in response to the World Wildlife Fund's (WWF) announcement of its "environmentally friendly" version of Adobe's PDF, which prevents the document being printed.
Director Martyn Eustace described the initiative as "some sort of Orwellian attempt to impose misguided beliefs upon a general public who deserve to be treated better".
He warned that with around two thirds of computers in the EU left on permanently resulting in the energy use for data servers and IT equipment exceeding that of the airline industry, the true cost of electronic communication was too often left unchallenged.
"Encouraging the switch from paper-based to electronic communication, without the environmental facts, and without identifying and comparing the carbon impact of both media channels, is just irresponsible," he said.
"WWF's encouragement to ditch the printed word is not only misleading but highly dangerous."
He warned that the organisation's claims that its WWF file format "saves trees", was misleading when forests in Europe are growing at a rate of 1.5m football pitches every year and are 30% larger now than in 1950, and could be seen as grounds for a claim to the UK Advertising Standards Authority.
About Two Sides
Two Sides is an initiative by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Its common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.