Kimberly-Clark Rolls Out Tube-Free Toilet Paper
Oct. 29, 2010 - Kimberly-Clark today announced the introduction of the first toilet paper in the U.S. without the cardboard tube for use at home — Scott Naturals Tube-Free bath tissue.
The new bath tissue roll eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years, Kimberly-Clark noted, adding that the new product has the potential to eliminate millions of pounds of material from the waste stream.
Scotts Naturals Tube-Free bath tissue is currently being tested exclusively at select Walmart and Sam's Club stores in the northeast U.S.
"The Scott brand was the first to put bath tissue on a cardboard tube, and is now the first brand to eliminate the tube," said Doug Daniels, brand manager of strategy and innovation for the Scott brand.
According to K-C, U.S. households use an estimated 17 billion bath tissue tubes annually, equivalent to 160 million pounds of waste. The cardboard tubes can be recycled, but often are not. In a survey by Scott Naturals brand of about 1,000 participants, over 85 percent said that they throw it out with the trash most often.
K-C said Scott Naturals Tube-Free bath tissue is easily placed on a regular tissue spindle and dispenses the same way as the traditional product. There is no change to the user's normal routine.
The product will be priced the same as current Scott Naturals bath tissue with the tube, K-C said.
The data referenced above is based on a telephone survey commissioned by Scott Naturals. The CARAVAN® Survey was conducted during the period of July 15-18, 2010 of 1,006 adults comprising of 502 men and 504 women 18 years of age and older, living in private households in the continental United States. The margin of error on the total sample is approximately +/- three percent.