NewPage Launches 'Paper Sells More Product' Campaign to Award $100,000 in Print Services
Sept. 1, 2010 - Today, NewPage Corporation, North America's leading supplier of publishing papers, announced the "Paper Sells More Product" campaign which will award one active catalog, magazine or retail company with $100,000 in print services to support the winner's efforts to sell more products.
Paper, especially in the form of catalogs, magazines and retail inserts, has been proven to sell more products and enhance profitability. According to the Direct Marketing Association, printed catalogs are the largest revenue generator among all media channels accounting for, on average, 50 percent of all sales for multichannel marketers. BIGResearch shares that magazines and the advertising they contain drive web search more than any other medium, more than double internet advertising and social media. Nielsen reports that newspaper inserts and circulars are responsible for 89 percent of coupon distribution, driving customers to visit the store.
Paper has an emotional appeal that customers respond to; it encourages the impulse buy. "Printed catalogs, magazines and retail inserts are the next best thing to actually putting products in the customers' hands," said Barry Nelson, senior vice president, sales for NewPage. "I personally encourage all companies that publish printed magazines, catalogs or retail inserts that sell product to enter the sweepstakes."
NewPage understands that direct marketers, magazine and catalog publishers and retailers have been under huge cost pressures in this recession. The "Paper Sells More Product" contest was developed to enable a cross-section of paper users to renew their prospecting efforts.
The "Paper Sells More Product" campaign runs through December 31, 2010, with the winner receiving notification in mid-January 2011. To enter and read a complete listing of sweepstakes rules and eligibility, please visit www.NewPageGiveaway.com. Entries to the sweepstakes will only be taken online through this Web site.
SOURCE: NewPage Corp.