GP's enMotion Dispenser Earns Marketing Award
March 2, 2010 - Georgia-Pacific said that its Professional group's enMotion® brand of touchless dispensers has received the Best Marketing Innovation of the Decade Award, presented by Georgia State University's Robinson College of Business and the Atlanta Business Chronicle.
The Robinson College of Business Department of Marketing and the Atlanta-based business publication annually recognize Georgia companies for marketing innovations by presenting the Marketing Award for Excellence — the MAX Awards.
The enMotion dispenser first received a MAX Award in 2004, with special recognition of the positive effect that the dispenser had in improving public health and hygiene. In 2005, Georgia-Pacific's consumer products business also received a MAX Award for the launch of its redesigned Brawny® brand of paper towels.
"We are honored to receive this award because it recognizes the fact that we have a great product brand in enMotion that has truly made an impact in the marketplace," said Bill Sleeper, president – Georgia-Pacific Professional.
The MAX Award winners were selected by the Georgia State University Marketing RoundTable, which is comprised of senior marketing executives from top Atlanta companies. This is the first time the group has awarded a Best Marketing Innovation of the Decade Award.
For more information on the MAX Awards, go to www.maxawards.com.