Americans Prefer to Send/Receive Information In an Envelope
Nov. 1, 2007 - Most adults trust envelopes as the safest way to send written information, according to a mail preference survey released today by the Envelope Manufacturers Association Foundation.
The nationwide survey, conducted by Harris Interactive, Inc., found that 60 percent of respondents said that envelopes were the safest vehicle for such communications. Just 26 percent cited e-mail or the Internet as the safest way to send written information.
"This latest survey reaffirms that Americans prefer envelopes for their most important communications," said Maynard H. Benjamin, CAE, President and CEO of the EMA Foundation. "It's not surprising because using an envelope is a secure, reliable and trusted method for sending and receiving valuable information."
The survey also found that just 44 percent of Americans "frequently" or "sometimes" recycle envelopes they receive in the mail. Through a newly developed "Please Recycle" campaign, launched by the Envelope Manufacturers Association, the industry is encouraging users and recipients of envelopes, cartons and packaging products to recycle these materials.
Other significant findings from the survey include:
- 78 percent of respondents preferred receiving their bills in an envelope in the mail
- 75 percent of respondents preferred receiving their financial statements other than bills in an envelope in the mail rather than electronically via e-mail or on the Internet
The Mail Preferences survey was conducted by telephone within the United States by Harris Interactive on behalf of the EMA Foundation between September 28 and October 1, 2007. One thousand eighteen adults ages 18 and over participated.
SOURCE: Envelope Manufacturers Association Foundation