International Paper promotes new colored papers in Russia
Feb 08, 2007 - International Paper has launched a new advertising campaign, "Think in colors!," across Europe and Russia to promote the company’s new line of colored papers.
The campaign was kicked off during Paperworld in Frankfurt, Germany, with a special customer event.
Beyond IP's white paper lines, the company will launch Adagio® in the next couple of months in Russia. The new brand of colored papers offers a comprehensive range of shades. All shades are available in a variety of sizes and finishes.
IP is manufacturing Adagio at its Inverurie mill in Scotland.
“The feedback we received from customers so far has been very positive,” said Torsten Lohmar, director for sales and marketing, Russia & Nordics, at International Paper. “Tinted papers are a fast growing market segment in Russia and the CIS, and we are excited about a colorful future with our business partners.”