Kruger to Rename Scott Paper Division in 2007
Oct. 10, 2006 - Kruger Inc.said it will rename its Scott Paper division to Kruger Products in mid-2007.
Montreal-based Kruger purchased the assets of Scott Paper from Kimberly-Clark in 1997. The purchase included a ten-year licensing and trademark agreement for the Scott, Cottonelle and ScotTowels trademark names which expires July 2007.
"We have invested significantly and strategically in our business both in Canada and the United States," said Mario Gosselin, COO, Kruger Products. "Kruger Products is committed to growing and diversifying our North American operations for the future."
Launched in 2004, Cashmere, the progressive evolution of Cottonelle, has grown its market position as Canada's number one bathroom tissue, Kruger said
In addition, ScotTowels has also transitioned to a new name, SpongeTowels, and Viva will be changing its name to White Swan, Kruger said.
The company's Away From Home (AFH) Division will also fall under the new Kruger Products identity, Kruger added.
SOURCE: Kruger Inc.