Paper Week Session to focus on The Future of Paper-based Communication

Jan. 26, 2006 - The American Forest & Paper Association (AF&PA) announced that it will present a Pulp & Paper General Session titled, "The Future of Paper-based Communication - The View from the Stakeholders" at Paper Week 2006. The session will be held on Monday, April 10, 2006, at The Waldorf=Astoria Hotel in New York City.

According to AF&PA, paper-based communication affects our everyday lives and has an enormous influence on our economy. However, some paper sectors have been hit by the migration to electronic media. Still, many advertisers have opted for a multi-faceted approach to promote their products, utilizing newer technologies in addition to traditional print media. What factors make print-based advertising attractive and what value statement can the paper and print sector offer to advertisers of the future? Join industry stakeholders for a discussion on the future of paper-based communication. The panel will offer their views on innovations in print-based communications and how the industry can maintain a viable role in the dynamic world of communications.

The Pulp & Paper General Session speakers include:
- John Gillen, President & Regional Manager, Stora Enso North America (keynote)
- Jim Tyrone, Sr. VP, Sales & Marketing, NewPage Corporation (moderator)
- Nina Link, President & CEO, Magazine Publishers of America
- Robert A.F. Reisner, President, Transformation Strategy, Inc.

AF&PA's 129th Annual Paper Week will be held April 9-12, 2006, at The Waldorf=Astoria Hotel in New York City.

Paper Week is the premier annual event for the U.S. pulp, paper, and packaging industry, attracting more than 1,000 participants from all segments of the business, including domestic and foreign companies, producers, customers, suppliers, media, business strategists, industry experts, and leading financial analysts. For more information about Paper Week 2006, including how to register, buy luncheon tickets, or become a sponsor, visit www.paperweek.org.

SOURCE: The American Forest & Paper Association

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